Comments on: Using Fashion to Sell Electronics http://www.avisualsociety.com/2007/08/17/using-fashion-to-sell-electronics/ "A fashion picture is a portrait, just as a portrait is a fashion picture." - Irving Penn Fri, 29 Aug 2008 06:13:58 +0000 http://wordpress.org/?v=2.5 by: kay http://www.avisualsociety.com/2007/08/17/using-fashion-to-sell-electronics/#comment-343 Fri, 24 Aug 2007 02:51:06 +0000 http://www.avisualsociety.com/2007/08/17/using-fashion-to-sell-electronics/#comment-343 lavin and phillips is just bad branding. the brand strategist that devised that strategy should be fired and so should the ceo who ok'd it. there is no way that the luxury of lanvin could be associated with phillips brand image. also, where is the emotional connection in this partnership? how does the exclusiveness of lanvin translate into the luxuriousness of a phillips product? this is so lame. obviously the brand manager for both brands don't understand their position in the market or consumer perception of their brand. lavin and phillips is just bad branding. the brand strategist that devised that strategy should be fired and so should the ceo who ok’d it. there is no way that the luxury of lanvin could be associated with phillips brand image. also, where is the emotional connection in this partnership? how does the exclusiveness of lanvin translate into the luxuriousness of a phillips product? this is so lame.

obviously the brand manager for both brands don’t understand their position in the market or consumer perception of their brand.

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