The Producer of the Future
Written on January 29, 2008
Wieden + Kennedy’s London blog semi-joked once about creating the producer of the future…but really production at certain forward looking ad agencies are becoming more and more integrated (which seems to be loosely defined as anything melding print, web, broadcast, events and other media types), and being brought in-house as much as possible.
Crispin Porter + Bogusky is one of those agencies…with powerhouse consumer clients ranging from Burger King to Volkswagen to Nike and well, the list goes on and on.
They interview members from various creative departments of the agency: art buyers, flash designers, video editors…it’s a great look inside.
From the vantage point of the print world going ‘digital, even Steven Meisel has gone this route, with his 2005 Vogue Italia story based on the Sin City movie, which he created with renowned 3D house Eyeball NYC.
What do you guys think? Do you think that producers of the future have to be fully experienced in all media forms?
Filed in: Advertising, Talent.
Probably like music, there will be people talented enough to fluidly move between all aspects, and there will probably also remain the specialists who are so gifted in one area the rest of their efforts, and ours pale in comparison.